5 Best Watch Stores in London That Are Worth Your Time (and Money!)
Finding the perfect watch in London shouldn’t feel like a race against time. With countless luxury boutiques and vintage dealers around, though, it’s easy to lose track of where to start.
Whether you’re hunting for a rare Rolex or celebrating a milestone, the right shop makes all the difference. Much like choosing an engagement ring, you’ll want expert advice, authentic pieces, and a warranty worth its weight in gold.
Luckily, London’s watch scene has plenty of gems tucked away in its historic shopping streets. We’ve rounded up the best watch stores in London to help you find a timepiece that’s worth every tick and penny.
How much do items at a watch store cost in London?
Watch prices in London start at around £30 for basic quartz models. Rare luxury timepieces can cost over £400,000, depending on the brand, materials, and complications.
Prices vary by model, condition, and availability. Pre-owned watches may cost less, although rare or highly sought-after pieces can command a premium.
| Watch Category | Typical Price Range | Popular Brands |
| Budget & High-Street | £30–£500 | Casio, Sekonda, Citizen, Seiko, Tissot |
| Mid-Range & Premium | £900–£5,000 | Nomos Glashütte, TAG Heuer, Longines, Tudor |
| Luxury & High Horology | £1,000–£400,000+ | Omega, Cartier, Rolex, Patek Philippe, Audemars Piguet |
1. Vintage Gold Watches
Address: Kensington Pavilion, 96 Kensington High Street
Contact: +44 20 7727 7095 | [email protected]
Hours: Available 24/7. Monday–Saturday, 9 AM–6 PM (telephone enquiries); Viewings strictly by appointment (Saturday mornings and early afternoons preferred)
Finding a gold Rolex from the 1960s isn’t quite as simple as picking one off the high street. Fortunately, Vintage Gold Watches specialises in tracking down these Swiss treasures, complete with decades of character and craftsmanship.
Tucked away in Kensington, this specialist dealer stocks vintage pieces from Rolex, Patek Philippe, Jaeger-LeCoultre, and Vacheron Constantin.
We appreciate how its carefully curated collection gives collectors a chance to discover distinctive watches that modern boutiques simply can’t offer.
Of course, good looks aren’t everything when you’re spending serious money on a watch. The company backs its collection with a lifetime authenticity guarantee and offers mechanical warranty coverage, subject to purchase terms.
For extra peace of mind, buyers can enquire about international delivery and the company’s 14-day returns policy. That’s particularly handy if you’ve spotted your dream watch but can’t make it to London.
The catch? Showroom visits require booking, so spontaneous browsing is out, while the vintage-focused collection won’t suit shoppers seeking factory-new models.
Superior selection and knowledge
Service was excellent from top to bottom, and they handled all of my questions and shipping to the States with ease and grace. Will be working with them in the future for all of my vintage watch needs due to superior selection and knowledge. Would definitely recommend!
— Justin French | Google Review
A family-run business that cares about its customers
Great experience from start to finish. I was purchasing a watch for my upcoming wedding, and the team were incredibly helpful and welcoming, offering a really personal service you don’t often find. The watch itself is beautiful and exactly what I was looking for, and they even took the time to help service one of my existing watches, which was a lovely touch. You can really feel that it’s a family-run business that cares about its customers. Would highly recommend.
— Gareth Ragg | Google Review
2. Watches of Mayfair
Address: 13 Shepherd Market, Mayfair
Contact: +44 20 7629 5055 | [email protected]
Hours: Monday–Friday, 11 AM–7 PM; Saturday, 10 AM–6 PM
Hunting for a rare luxury watch? Watches of Mayfair makes the chase easier with its collection of new and pre-owned timepieces and bespoke sourcing service.
Nestled in historic Shepherd Market, this specialist dealer carries prestigious names like Breguet, Zenith, IWC, Chopard, and Grand Seiko. Whether you’re after an understated classic or something with serious wrist appeal, there’s plenty to catch your eye.
Better still, the company backs its watches with authenticity assurances and original serial numbers. New pieces come with warranty coverage of two to five years, depending on the brand and purchase terms.
For added convenience, buyers can arrange showroom collection or insured international shipping to eligible destinations. That’s handy when your dream watch is sitting in Mayfair, but you’re miles away.
However, the boutique closes on Sundays, limiting weekend shopping options. Some models require special ordering, too, so delivery could take several weeks.
WOM gave me the confidence to purchase a high-value item
Great customer service from start to finish. WOM gave me the confidence to purchase a high-value item like this from them. The Omega arrived in perfect condition with all documentation dated and stamped from an AD. They aligned delivery with my availability, and it felt like a very secure service by DHL. Love my new watch, thanks to the team at WOM 👍🏻
— James Cottrill | Google Review
I highly recommend Watches of Mayfair and their London store
I’m very pleased with my watch purchase from Watches of Mayfair. I’ve had difficulty purchasing this particular Oris model from other retailers before, and this was my third attempt. Fortunately, the London store offers excellent customer service. The store manager was very helpful. I was able to discuss all the details in person before purchasing online. The watch was delivered to the store within a week, and I was able to collect it. I highly recommend Watches of Mayfair and their London store.
— Dawid Mech | Google Review
3. Diamond Watches London
Address: 23 Burlington Arcade, Mayfair
Contact: +44 20 3441 0404 | [email protected]
Hours: Monday–Saturday, 10 AM–5:30 PM; Telephone enquiries Monday–Friday, 10 AM–5 PM
Selling a luxury watch shouldn’t feel like a guessing game with a five-figure price tag. Diamond Watches London takes the fuss out of it with outright purchases and a dedicated consignment service.
Based in Burlington Arcade, this Mayfair specialist helps sellers attract buyers through professional photography and marketing across multiple platforms. We like how it keeps consigned watches securely stored and insured while they await their next owner.
Meanwhile, collectors can browse pre-owned treasures from Rolex, Patek Philippe, Cartier, and Audemars Piguet. Each purchase comes with authenticity assurances and a 12-month warranty, while bespoke sourcing helps track down elusive models.
That said, make sure you’re happy to part with your watch for at least 30 days before consigning it. Change your mind and withdraw it early, and you’ll face a £300 fee plus VAT.
A trusted and reliable dealer
I recently purchased a watch from Diamond Watches London and had an excellent experience. Daban was professional, transparent, and incredibly helpful throughout the process – from sharing detailed photos and information to arranging a smooth and easy collection. The watch was exactly as described and in perfect condition. Highly recommend Daban and DWL for anyone looking for a trusted and reliable dealer!
— Eugenio Parisi | Google Review
I couldn’t recommend DWL more highly
Great interactions with the DWL team, especially Danny, who made the whole experience seamless. I was initially intending for a two-watch deal; he (against his economic interests advised me to hold on to one of the pieces. Ultimately, I’m an avid collector and scoured the Internet and local shops for better pricing and simply couldn’t find it. As a former Londoner and recently current Londoner, I couldn’t recommend DWL more highly. Will definitely be doing business with them again.
— Colin Kennedy | Google Review
4. Watch Club
Address: 4 & 5 Royal Arcade, 28 Old Bond Street
Contact: +44 20 7495 4882 | [email protected]
Hours: Monday–Saturday, 10 AM–5:30 PM
Some vintage watches deserve to keep their wrinkles, especially when those details tell a story. Established in 1996, Watch Club champions original-condition timepieces rather than polishing away their history.
Tucked inside Mayfair’s Royal Arcade, this specialist dealer showcases coveted names like Rolex, Patek Philippe, Cartier, and Omega.
We appreciate that collectors can explore everything from vintage Submariners to contemporary models, with knowledgeable specialists on hand to help.
Better yet, its emphasis on preserving original finishes makes it particularly appealing to vintage enthusiasts. Pre-owned purchases come with a two-year Watch Club warranty, while eligible orders benefit from complimentary insured international shipping.
There’s a 14-day returns policy, too, which offers some reassurance when spending serious money on a watch. Just check the conditions before committing to that dream timepiece.
Do note that the boutique closes on Sundays, so plan your visit accordingly. For change-of-mind returns, you’ll cover return shipping costs, and excessive handling could reduce your refund.
I recommend this store highly
I went to The Watch Club after reading about it online, while in London for an extended vacation. I was not looking to buy anything in particular, but a Blancpain in the window caught my eye. I dealt with Matthew Palmer and had a thoroughly enjoyable experience, and we closed the deal. I recommend this store highly and will be back the next time I’m in London.
— Larry Studnicky | Google Review
Watch is in immaculate condition
Brilliant transaction. The watch is in immaculate condition. The photos of the watch were very good. In person it’s even better.
Highly recommended and would buy from them in future. Purchased online; postage and delivery were quick.
— Jamie Macdonald | Google Review
5. Antique Watch Co Ltd
Address: 19 Clerkenwell Road
Contact: +44 20 7250 3734 | [email protected]
Hours: Tuesday–Thursday: 11 AM–4 PM; all visits strictly by confirmed appointment
Fancy a vintage Omega with a story to tell? Antique Watch Co Ltd has spent over 50 years helping collectors find timepieces with character, right in London’s historic watchmaking district of Clerkenwell.
Its collection features mid-century Omega Seamasters and Constellations, alongside antique pocket watches and collectable Longines and Breitling models.
Whether you’re after a nostalgic keepsake or a rare collector’s piece, there’s plenty to pique your interest.
Better still, many watches come professionally serviced with a 12-month service warranty, although coverage varies by model. That offers some welcome reassurance when buying a mechanical timepiece that’s already enjoyed a few decades on the wrist.
For those shopping from afar, the company offers Royal Mail Special Delivery within the UK for eligible purchases. Higher-value watches require individual delivery arrangements, so it’s worth checking your options before ordering.
However, you’ll need a confirmed appointment to visit, ruling out spontaneous browsing. The company isn’t accepting new repair jobs either, so you’ll need another specialist for standalone repairs.
The purchase was seamless
From point of contact, Jonathan was brilliant, taking the time on the phone to initially answer my queries and sending photos and information through. The purchase was seamless, delivery was arranged to suit my timings, and when the watch arrived it was presented in a lovely box. What can I say other than the whole process was a very good experience.
Greg
— Greg Newton | Google Review
The description placed by the Antique Watch company was the most honest
An absolute pleasure to meet Jonathan at his business address. To make it a personal experience, our meeting was by appointment only. Having been looking for this calibre watch for some time and read reviews and seen some great examples, I found that the description placed by the Antique Watch company was the most honest. It’s a beautiful timepiece with striking signs of being loved over the years. I would highly recommend this company and will certainly contact Jonathan when looking for further timepieces.
— Paul Gibbs | Google Review