The 5 Best Fitness Equipment Stores in London for Gear That Goes the Extra Rep
We all know that buying fitness kit usually involves measuring doorways twice and still worrying if that exercise bike will block the radiator.
The same goes for buying gear blindly online, which often leads to wobbly benches or machines that sound like lawnmowers in a top-floor flat. To save you the headache, our team researched and compared the best fitness equipment providers in London.
We checked their showroom testing setups, warranties, and installation terms. Without further ado, here are our trusted stores to get your gym fix!
How much does fitness equipment cost in London?
Fitness equipment in London typically costs between £30 for simple resistance tools and over £4,400 for commercial multi-gym systems.
| Option | Typical Price |
| Accessories & Rubber Flooring | £40 to £100 |
| Basic Free Weights & Benches | £30 to £300 |
| Entry-Level Cardio Machines | £80 to £300 |
| Premium & Semi-Commercial Cardio | £1,000 to £2,500 |
| Multi-Gyms & Heavy Power Racks | £50 to £4,400 |
1. Fitshop – London NW Store
Website: https://www.fitshop.co.uk/london
Address: 296 Willesden Lane, Ground Floor, Electric House
Contact: 0208 357 2387; [email protected]
Hours: Monday–Saturday: 9:00 AM–5:30 PM; Sunday: 10:00 AM–4:00 PM
Fitshop has over 40 machines ready to try in-store, giving you plenty of options before you buy. The range includes everything from NordicTrack treadmills to Taurus power racks, making them useful for home lifters and boutique studio owners alike.
When we spoke with a customer who visited the store, they said the staff walked them through cable machine adjustments and helped plan a compact rack layout.
The shop also offers one-to-one consultations for home gym builds, along with full delivery and assembly.
However, the interest-free credit terms only apply to orders over £500, so smaller accessory purchases don’t qualify.
Still, they’re a strong choice for buyers who want to test heavy equipment before committing.
Customer Reviews
Unmatched service
Amazing service came in looking for a few items I needed for my home gym. Was greeted by Shay and Jonty who couldn’t have been more helpful. Will definitely be returning if I need any items in the future. Unmatched service.
- vinny chama | Google Review
Great experience at Fitshop London
Great experience at Fitshop London . The staff were friendly, knowledgeable, and took the time to explain everything properly without rushing. The store is well laid out with a wide range of high-quality fitness equipment, and I felt comfortable asking questions.
- Yaseen Mo | Google Review
2. STRONGER WELLNESS Fitness Equipment, Gym Flooring & Gym Design
Website: https://strongerwellness.com/
Address: 383 Durnsford Road
Contact: 020 3920 6519; [email protected]
Hours: Monday–Friday: 9:00 AM–5:00 PM
STRONGER WELLNESS handles full gym redesigns, showing lighting, textures, and equipment placement before installation begins. They also stand out by offering integrated 3D renders alongside high-density rubber flooring.
When we spoke with a personal trainer who used their 3D visualisations for his studio, he said the finished layout matched the digital plans perfectly.
As for variety, their inventory includes hex dumbbells, bumper plates, kettlebells, and interlocking turf or vinyl surfaces built for high-impact use.
Plus, they provide next-day delivery on standard stock, while full custom installations take four to six weeks.
The main drawback is that they don’t open on weekends, which can make showroom visits harder for busy professionals.
Customer Reviews
Great customer service and products
Faye and the team are great.
Great customer service and products – we have ordered 3 hook racks, 3 storage boxes and a bespoke barbell holder, and currently waiting for a bespoke made storage box and hook rack combo, all with the company logo on, all on brand and premium. I would highly recommend
- Michael G | Google Review
You are in great hands!
I have used Stronger Wellness 3 times now for supplying equipment for my Pilates/Strength Studio. Each time i have been impressed with the friendly and helpful team, quick delivery and their efforts to always go above and beyond with recommendations and supply. I am a convert to YBells for my personal training as they are so incredibly versatile. You are in great hands!
- Imogen Redman | Google Review
3. Truviv Ltd
Website: https://truviv.com/
Address: Kiosk 1012, Level 0, Ariel Way
Contact: 020 3281 1868; [email protected]
Hours: Monday–Saturday: 11:00 AM–9:00 PM; Sunday: 12:00 PM–6:00 PM
Truviv helps tackle post-workout stiffness with portable massagers and ergonomic back supports. Their kiosk also lets visitors try recovery tools right after a heavy lifting session.
The product range includes the Storm Maxx Percussion Massage Gun and the Trumed M1 Shiatsu Belt for deeper tissue treatment.
When we spoke with a customer who tried their mini handheld massager on their shoulders, they said the muscle relief was immediate.
Meanwhile, we’ve learned that professional cyclists, boxers, and rugby players use their recovery gear to support their fitness routines.
However, the store focuses entirely on fitness recovery equipment rather than traditional strength or cardio machines.
Still, the brand is a practical choice for athletes and fitness enthusiasts who want to improve their post-workout recovery.
Customer Reviews
I contacted Truviv and explained the situation and they were very understanding
I purchased a hand held massager after having a demonstration of the product whilst attending the Cycle Show held in Birmingham. The demonstration I received convinced me that the product would be idea for a massage after my bike rides as I suffer with back issues. However upon returning home and reading the safety notes it became apparent that this item is not suitable for people with heart pacemakers and unfortunately I fall into that category. I contacted Truviv and explained the situation and they were very understanding and agreed to refund the purchase price.
- Michael Cox | Google Review
I would recommend popping in to the Brent Cross shop
I went to the Brent cross pop up shop with my girlfriend and was greeted by a wonderful seller by the name of Peppe. He gave us a lovely demonstration of the handheld device. And in the end I was persuaded to buy the mini storm massage gun for us. Very nice machine and I have no regrets whatsoever. If you’re planning to buy this machine I would recommend popping in to the Brent Cross shop.
- Elie Disso | Google Review
4. COREZONE SPORTS
Website: https://corezonesports.co.uk/
Address: 4 Raven Road, Unit 9A, South Woodford
Contact: +44 20 8798 2109; [email protected]
Hours: Monday–Saturday: 8:00 AM–5:00 PM; Sunday: 9:00 AM–6:00 PM
Versatile home resistance training requires durable materials. Gladly, COREZONE SPORTS delivers fabric and rubber resistance bands tested across seven engineered tension levels.
Their range covers everything from lightweight rehabilitation bands to heavy-duty options offering up to 255 lbs of resistance. These portable tools can turn tight living rooms or outdoor parks into functional workout spaces within seconds.
The fabric bands also hold up well during heavy squats without rolling or pinching the skin. If you’re building a flexible home routine, you can also check out the best yoga studios for mobility inspiration.
The main limitation is that their inventory focuses on resistance gear rather than large cardio or weight machines.
Customer Reviews
Thank you COREZONE
I purchased these resistance loop bands to assists with a series of activation and strengthening exercises for my glutes and core . The bands are of good quality, and the set offers a good range of resistance strength for my various exercises. It is exactly what I was looking for. The little pouch is a great extra for keeping the bands in one place – neat and tidy. Thank you COREZONE.
- C Abesser | Google Review
I have had a very good experience buying from CoreZone
The quality of their resistance bands were of a far superior quality when compared to the first set I bought. I have since bought 2 sets of resistance bands, resistance loops of various colours, and a leather weight lifting belt from CoreZone. Not only did I find these products to be of very high qualities, they were delivered very quickly. I have had a very good experience buying from CoreZone and will recommend them without hesitation.
- Latifu Sanni | Google Review
5. GymCraft London
Website: https://gymcraftlondon.com/
Address: 48 Perryn Road
Contact: 020 7123 8188; Sales: 07720 263395; [email protected]
Hours: Monday–Friday: 8:00 AM–7:00 PM; Saturday: 9:00 AM–7:00 PM
Custom wellness spaces require careful planning, and GymCraft London delivers bespoke, end-to-end gym construction, including structural planning, electrical setups, and high-end finishes.
Their team includes architects and trade specialists rather than retail staff, helping ensure proper building safety. They even source premium equipment from brands like Eleiko, Technogym, and Watson without tying clients to a single manufacturer.
When we spoke with a project manager, they explained how the team integrates custom saunas and acoustic features into residential basements.
But because the company focuses on full architectural builds, they don’t cater to quick, off-the-shelf single purchases.
Still, they’re a strong choice for luxury homeowners who want a fully bespoke fitness installation.
Customer Reviews
They gave me lots of options and recommendations to ensure I was getting the best equipment for my budget
Gymcraft just finished my new home gym and I am delighted with the result. The team have been fantastic to deal with from the very first call, always responsive and ready to discuss ideas – they gave me lots of options and recommendations to ensure I was getting the best equipment for my budget. Also just nice people which makes everything nice and smooth! Thank you
- Moynul Ali | Google Review
The full interior design and equipment selection was second to none
Just went through the home gym design and install process with the team at GymCraft London. The full interior design and equipment selection was second to none. We couldn’t be happier with the service received and would highly recommend this company. Thanks guys!
- D M | Google Review