Meet the 8 best mortgage brokers in London you’ll want to know about
Buying a home in the city can feel super stressful, whether you’re a first-time buyer or a seasoned investor. The right guidance makes a huge difference in finding great rates and dealing with hard paperwork.
When it comes to finding the best mortgage broker in London, it’s important to look past flashy ads and really understand what each firm offers.
Below is a guide to some notable firms that can help you secure funding. We cover everything from a basic home loan to complex self-employed income help.
Various options were reviewed, focusing on their expertise, service quality, and fee structures.
How much does a mortgage broker cost in London?
The cost of mortgage broker fees in London ranges from free advisory services to flat fees of up to £500, with some charging a percentage of the total loan amount.
| Service Type | Estimated Cost |
| Fee-Free Brokers | £0 (paid by lender commission) |
| Fixed-Fee Advisors | £300 to £500 (complex loans up to £749) |
| Percentage-Based Fees | 0.3% to 1% of total loan amount |
1. Smart City – Mortgage Broker London

Website: https://smartcitymortgages.co.uk/remortgage-deals/
Address: 8 Devonshire Square, London EC2M 4YJ, United Kingdom
Contact: +442080802880 | [email protected]
Schedule:
- Monday – Friday: 8:00 AM – 8:00 PM
- Saturday: 9:00 AM – 3:00 PM
Smart City – Mortgage Broker London is a UK mortgage brokerage focused on helping first-time buyers, remortgagers, landlords, and borrowers with more complex financial situations. The company has been operating since 2016 and is authorised and regulated by the Financial Conduct Authority, providing an added level of regulatory oversight for clients seeking mortgage advice.
One of Smart City – Mortgage Broker London’s main strengths is its multilingual service, with mortgage advice available in English, Polish, Russian, Lithuanian, Hindi, and Chinese. This can make the mortgage process more accessible for clients who prefer discussing complicated financial decisions in a language they are comfortable using.
The company says it has access to more than 90 lenders and over 12,000 mortgage products, giving advisers a broad range of options to consider. This could be particularly useful for borrowers who do not fit standard lending criteria, including self-employed applicants, freelancers, and people with previous credit difficulties.
For first-time buyers, Smart City – Mortgage Broker London offers step-by-step support intended to make the process easier to understand from the beginning. Its services also cover remortgaging, where advisers can help clients explore alternative rates, as well as buy-to-let mortgages for both new and experienced landlords.
Smart City – Mortgage Broker London also provides assistance for non-standard cases rather than presenting mortgage advice as a one-size-fits-all service. Its stated experience with self-employed and freelance incomes, bad credit, and other unusual circumstances may appeal to borrowers who have found mainstream mortgage applications more challenging.
The brokerage supplements its client support with digital tools, including a 60-second mortgage calculator, WhatsApp live chat, and an online mortgage control space. These features can give clients convenient ways to explore their borrowing position and communicate with advisers without relying entirely on traditional appointments.
Overall, Smart City – Mortgage Broker London appears well suited to borrowers who value personalised mortgage guidance, multilingual communication, and access to a wide lender network.
Customer Reviews
I am extremely satisfied with the service
I recently used Smart City Mortgage to arrange the mortgage for my new home, and I am extremely satisfied with the service I received from my Mortgage and Insurance Advisor, Ka Chau.
Ka was incredibly helpful, patient, and considerate throughout the entire mortgage process. As a first-time buyer in the UK, I had many questions, and he always took the time to explain everything clearly and made sure I fully understood each step.
What impressed me the most was his professionalism and extensive knowledge. He provided detailed market insights, mortgage comparisons, and expert advice, enabling me to make well-informed decisions with confidence. His guidance made what could have been a stressful process feel smooth and straightforward.
I truly appreciate Ka’s dedication, prompt communication, and willingness to go the extra mile. I would highly recommend Ka Chau and Smart City Mortgage to anyone looking for reliable, knowledgeable, and trustworthy mortgage advice.
Thank you again for your excellent service!
- Thomas Lam, Google Reviews
I would highly recommend Slavomir Savoskin
I would highly recommend Slavomir Savoskin and Smart City Group to anyone looking for a mortgage broker. This is the second time I have chosen to work with Slavomir, and that alone says how much trust and confidence I have in him. From the very start, he has been professional, knowledgeable, patient, and incredibly supportive, which made the whole process feel much less stressful.
- Zita Vo, Google Reviews
2. Orlmont Finance

Website: orlmontfinance.com
Address: Tower 42, 25 Old Broad St, London EC2N 1HN, United Kingdom
Contact: +442039984988 | [email protected]
Schedule:
- Monday – Friday: 9:00 AM – 6:00 PM
- Saturday – Sunday: Closed
Orlmont Finance presents itself as an independent London-based mortgage and finance brokerage focused on providing personalised lending strategies rather than one-size-fits-all advice. Its mortgage broker service covers a broad range of needs, including first-time purchases, refinancing, portfolio growth, high-value properties, and more complex financial arrangements.
A major strength is Orlmont Finance’s access to a panel of more than 200 lenders, including high-street institutions and private banks. This broad lender reach can be particularly useful for borrowers whose circumstances require more flexible or bespoke mortgage solutions.
The brokerage also emphasises its experience with complex income and ownership structures, lender requirements, and changing market conditions. This makes the service potentially well suited to professionals and property buyers whose finances may not fit straightforward lending criteria.
Orlmont Finance combines technology with personal advice throughout the mortgage process, using technology for tasks such as fact-finding and lender matching. At the same time, its advisers focus on clear communication without unnecessary jargon, which can make complicated mortgage decisions easier to understand.
The firm’s principal adviser, William Bray, brings more than a decade of experience in the mortgage industry and has worked at the higher end of the London broker market. His experience includes arranging finance for clients in banking, law, private equity, medicine, film and television, social media, music, and sport.
Another advantage is the brokerage’s emphasis on bespoke recommendations, with each client’s circumstances reviewed before advice is given. However, Orlmont Finance is a credit broker rather than a lender, and its services may involve fees in addition to lender-paid commission, with the exact costs disclosed before an application is made.
Overall, Orlmont Finance appears to be a strong option for borrowers seeking tailored mortgage advice and access to a wide range of lenders, particularly in the London market. Its specialist experience and personalised approach are appealing, although borrowers should review the disclosed fees, compare recommendations carefully, and remember that mortgage affordability and suitability depend on individual circumstances.
He is fast, highly efficient and intelligent
Will has handled multiple mortgages (and remortgages) for my husband and I for well over a decade now. He listens carefully to what we need and when, is always easily contactable (with such quick response times) via phone and email. He is fast, highly efficient and intelligent. He is also happy to explain things in a straight forward and patient manner.
I wouldn’t go anywhere else and would never go direct to a lender, even my own bank.
I was impressed with the no-nonsense way Will works from our very first interaction: he booked a mortgage valuation for a buyer to take place the following day after their offer had been accepted on a property I was involved in selling (as a negotiator via an estate agency), in a busy market when there would usually be at least a week lead-time.
I also recommend Will to clients via my own estate agency business (now 10+ years old). They also sing his praises and recommend him within their own networks which speaks for itself.
- Becky Munday, Google Reviews
His responsiveness made the whole process so much easier
We recently worked with Will for our mortgage and are really happy with the service we got. He patiently provided new quotes for every property we considered, and kept up with constantly shifting mortgage rates throughout. His responsiveness made the whole process so much easier. Highly recommend.
- Ahmet Kaya, Google Reviews
3. AS Financial

Website: as-financial.com
Address: 10-16, Elm St, London WC1X 0BJ, United Kingdom
Contact: +442033016690 | [email protected]
Schedule:
- Monday – Friday: 9:00 AM – 6:00 PM
- Saturday – Sunday: Closed
AS Financial is an independent, whole-of-market mortgage broker based in London, offering tailored advice for clients across the UK. The firm is FCA authorised and states that it ranks among the top 2% of UK mortgage brokers.
One of its main strengths is access to a broad lender network, with more than 90 lenders and providers available. This includes high-street banks and specialist lenders, allowing advisers to search thousands of mortgage options based on each client’s circumstances.
AS Financial supports a range of borrowers, including first-time buyers, home movers, landlords, and contractors. Its mortgage advice is designed to account for individual goals and circumstances rather than simply recommending standard mortgage products.
The firm also emphasises a personalised approach throughout the mortgage process, from the initial conversation through to the final paperwork. Its advisers aim to simplify complex decisions while providing clear guidance and maintaining direct support throughout the journey.
Technology is another part of AS Financial’s approach, with the company stating that it uses smart technology to make the mortgage process faster and clearer. However, clients still have access to qualified advisers who provide personal assistance rather than relying entirely on automated tools.
Client feedback is a notable positive, with the company reporting a 5.0 Google rating from 450 reviews and more than 500 clients who have rated its service five stars. Reviews highlighted in the provided information praise the team for being efficient, patient, responsive, reassuring, and clear when explaining mortgage options.
Overall, AS Financial appears well suited to borrowers who want access to a wide range of lenders alongside personalised mortgage guidance. Its broad market access, experienced advisers, strong stated reputation, and support for different borrower profiles make it an appealing option, although prospective clients should still compare the advice and mortgage options available to their specific circumstances.
Customer Reviews
Mortgage process seamless and successful!
Huge thanks to Dorian Apifer for making my mortgage process seamless and successful! Dorian took the time to understand my situation, found a great competitive rate, and handled the entire application process with total professionalism and speed.
Communication was fast, clear, and consistent throughout. I always felt like I was in capable hands. If you need a reliable mortgage expert who gets results, Dorian is the person to go to!
- Dereje Ayele | Google Reviews
Absolutely brilliant, patient, responsive, and incredibly knowledgeable
I recently completed on my new home and couldn’t have done it without David and Kyle. From start to finish they were absolutely brilliant, patient, responsive, and incredibly knowledgeable.
My situation wasn’t the most straightforward, but they took the time to explain every step, answer all my questions, and reassure me whenever I felt stressed. They were proactive in chasing things up, kept me updated throughout, and made the whole mortgage process feel as smooth as possible.
Thanks to David and Kyle, we’re now settled in our new home after a very long journey, and I’m genuinely grateful for all their support and hard work.
I wouldn’t hesitate to recommend them to anyone looking for a mortgage. 100% five stars and I will definitely use them again in the future.
- Yen Nguyen | Google Reviews
4. AS Financial Central London Mortgage Broker

Website: as-financial.com
Address: 10-16 Elm St
Contact: 020 3301 6690 | [email protected]
Schedule: Monday – Friday: 9:00 AM – 5:30 PM
AS Financial stands out by ranking in the top two percent of brokers across the country. This allows them to search through more than ninety lenders to find exclusive mortgage deals easily.
They stand out for helping self-employed workers secure a home loan. They have deep knowledge in checking freelancer income, which offers real value for those unique cases. Workers in construction companies especially benefit from their expertise.
I spoke with their team and was especially reassured by how effectively they translate non-traditional income into clear. This makes the conversation more understandable to most people.
While their first chats and plan advice are free, you still need to budget carefully. They work on a success-only model, meaning you’ll face a broker fee once a formal offer is placed.
Another drawback is their commission clawbacks on early cancellations, which can create unexpected costs if a deal is ended sooner than planned.
Customer Reviews
Helpful and supportive mortgage broker
Alastair took the time to answer every question I had, no matter how big or small, and always explained things in a way that made sense. He consistently went above and beyond, not only helping me secure the right mortgage but also supporting me in my conversations with both my estate agent and solicitor. Having him in my corner took so much stress out of the experience.
I truly couldn’t have asked for a better mortgage broker. I’m extremely grateful for all his help and would highly recommend Alastair to anyone
- Anna Cassidy | Google Reviews
Thorough and professional mortgage advice
Dorian at AS Financial is an absolute brilliant mortgage advisor. He helped broker us two mortgage deals (one fell through due to a bad outcome on a RICS survey).
He gave us regularly updates throughout the whole process; as a first time buyer it’s very daunting with all the processes that need to be followed, but Dorian gave us a great advise throughout.
Very professional, thorough, looking out for us (the client), very courteous, thoughtful and lastly he was very personal in the sense that he understood our requirements.
- Adam Murdoch | Google Reviews
5. Trinity Financial

Website: trinityfinancialgroup.co.uk
Address: 155 Upper Street
Contact: 020 7016 0790 | [email protected]
Schedule: Monday – Friday: 9:00 AM – 5:45 PM
Trinity Financial focuses on creating a direct path for home buyers. They easily manage over twenty thousand mortgages by using strong links with banks and private lenders.
What stands out, though, is how they offer out-of-hours consultations to provide added flexibility. This makes it easier for clients to get support outside of standard working hours without disrupting their daily commitments.
I also appreciated that the direct phone lines to their directors ensured accountability and more personal support throughout what can often be a stressful buying process.
However, buyers should be aware of upfront fees, including processing charges and bank commissions, which can significantly increase overall costs.
Another drawback is the requirement for outbound telephone calls, which can feel inconvenient for clients who prefer handling communication through email or more flexible digital channels.
Customer Reviews
Personal and first-class mortgage service
What really stood out was the level of personal service — I never felt like “just another customer.” Joshua went above and beyond to secure the best possible mortgage option for me and made the entire process far less stressful than I expected.
would highly recommend Trinity Financial to anyone looking for a reliable and professional mortgage broker, and I especially recommend working with Joshua Weekes if you get the opportunity. Truly first-class service.
- maryan paratikov | Google Reviews
Helpful and reassuring mortgage broker
Buying an older listed property felt quite daunting at times, but Jeanne was brilliant throughout, friendly, reassuring, and always happy to explain things clearly. She went above and beyond to make sure I understood each step of the process and was always on hand when I had questions. Her knowledge and calm approach made what was a challenging experience feel much more manageable. The service was excellent from start to finish, and I’m extremely grateful for all her help. I wouldn’t hesitate to recommend Jeanne to anyone looking for a mortgage broker who genuinely cares.
- Goose | Google Reviews
6. CHARLES CAMERON & ASSOCIATES

Website: ccameron.co.uk
Address: Blackfriars Foundry, 154-156 Blackfriars Road
Contact: 020 4515 6728 | [email protected]
Schedule: Monday – Friday: 9:00 AM – 5:00 PM
Charles Cameron & Associates handles a massive volume of real estate deals every single year. Their unique approach involves teaming up with human resources departments in global companies to offer staff perks.
Because of this massive scale, their large team of independent advisers can access special lending rates not available to the public. This wider reach often translates into more competitive options for clients.
In some cases, if you work for one of their partner firms, you may even be able to access their full support completely free of charge.
Unfortunately, if you aren’t referred through a work perk plan, you’ll have to pay out-of-pocket advisory fees.
Another drawback is the client’s responsibility for handling privacy notices, which places an added administrative burden on individuals or businesses.
Customer Reviews
Exceptional and professional mortgage experience
We had a exceptional experience with Charles Cameron & Associates, and the experience has been exceptional from start to finish. Our mortgage broker, Dominic Lloyd, was outstanding throughout the entire process. He took the time to understand our situation, explained every step clearly, and guided us through what could have been a stressful journey with real confidence and care. His professionalism, responsiveness, and genuine commitment to securing the best mortgage deal for us made all the difference.
- Nelam Mistry | Google Reviews
Professional, responsive, and patient broker
This is an excellent mortgage broker – cannot recommend them highly enough. I have utilised their services 3 times now and every time Scott (and later Yaqoub) have been extremely professional, responsive and patient dealing with the various mortgage processes. Naomi helped me this time with some mortgage insurances and again – amazingly professional and pleasant experience.
- R Wainwright | Google Reviews
7. MOJO MORTGAGES

Website: mojomortgages.com
Address: The Cooperage, 5 Copper Row
Contact: 033 3123 0012 | [email protected]
Schedule: Monday – Thursday: 9:00 AM – 8:00 PM | Friday: 9:00 AM – 5:00 PM
Mojo Mortgages operates on a massive scale, advising over fifty thousand people on their property financing needs in just a single year. They actively compare options across a huge network of over sixty lenders to find good deals.
A close friend recently used their rate checker tool after getting an initial bank offer. They were surprised to watch the platform successfully flag a slightly cheaper interest rate just a few days later.
Beyond that, their standard home-buying advice is completely free to consumers, making them a strong option for straightforward property purchases.
However, investors dealing with buy-to-let properties won’t avoid a non-refundable admin fee. Plus, joint buyers should know they don’t send updates to both people, leaving you to share news internally.
Customer Reviews
Clear communication and smooth process
Laura, my case manager, was also great — she kept me updated and made sure all the documents were handled quickly and smoothly. Communication throughout was clear and reassuring, which made a big difference during what can be a stressful process.
Thanks to their support, I received my mortgage offer and felt confident the whole way through. I’d definitely recommend Mojo, and especially Kelly and Laura, if you want a responsive and reliable team handling your mortgage.
- Whitney Quaynor | Google Reviews
Excellent service and peace of mind
Josh went above and beyond to find the best deal for my situation, and I always felt like he genuinely had my best interests at heart. His communication was outstanding, keeping me updated every step of the way, which gave me real peace of mind.
I wouldn’t hesitate to recommend the Mojo mortgage team to anyone looking for a mortgage broker – a truly 5-star service!
- Icka Nain | Google Reviews
8. ALEXANDER HALL

Website: alexanderhall.co.uk
Address: 137-144 High Holborn
Contact: 080 0038 3736
Schedule: Monday – Thursday: 9:00 AM – 7:00 PM | Friday: 9:00 AM – 5:00 PM
Founded in the city back in 1992, Alexander Hall carries a long history of helping clients handle tricky loan options.
Their dedication to checking the whole market allows them to work with more than a hundred different lenders.
I appreciate that they’re really good at handling the admin work, talking directly with banks, and taking the boring paperwork off your hands. This is highly helpful if you’re also dealing with other stressful parts of buying a house.
While their initial chats and online tools are super handy, you’ll see fixed out-of-pocket costs for a standard formal application. Also, property investors using buy-to-let structures won’t get flat admin charges, but rather large percentage-based fees.
Customer Reviews
Exceptional service for busy professionals
The service, explanation and support I received from Alexander hall was exceptional. Despite being a novice at mortgages, having the complication of the NHS payment system and time restraints, they were able to secure me a mortgage and furthermore my first home.
I will definitely be using their help again and would highly recommend them to anyone. Alexander hall are excellent for people like myself, who are busy professionals in need of a mortgage broker that is flexible, committed and gets results!
- Valerie Osuoha | Google Reviews
Comprehensive, friendly, and efficient service
I have had an exceptional experience dealing with Richard Smith from the Alexander Hall mortgage team, and have used his broker service for a number of years now. His approach has always been comprehensive, friendly and extremely efficient, and has enabled me to consistently find very competitive products, with full management of the application process. His services come with my highest recommendation.
- Mark Stuart | Google Reviews
